There are thousands of ways to generate sales for an eCommerce store. One of the most effective methods is – ‘Google Shopping Ads’. But this method is quite underrated. In this blog, SEO Toronto experts will help you gain deep insights into Google Shopping Ads.
Let me introduce you to Google Shopping Ads
We have all seen Google Shopping Ads. Whenever we search for a query, like ‘Best Shoes to buy for men’, before the article or blog links, we notice the product shopping ads. These shopping ads are giantly effective in boosting sales or conversion rates. We can help you run remarketing campaigns.
To start with the Google shopping ads, you need to make an account in the Google Merchant Centre. This account helps you to provide Google with valuable information about your products. Google will present them in the best way to convince the users to buy the things from you. Once you have created the Google Merchant Centre, next up, you should be prepared to link to the Google Ads link. If you do this, you can make the ad campaigns right at the moment, but we don’t suggest that. We advise you to set up a campaign through Google Adwords.
Diversification of Google Shopping Ads
1. Product Shopping Ads
The data you have provided to Google Merchant Centre about your products will be used to set up ad campaigns.
2. Showcase Shipping Ads
These types of ads can be classified as grouping ads. A few products are selected and grouped, and an ad is run. With the help of this, Google discovers your brand & explores the inventory.
3. Local Inventory Shopping Ads
These ads help showcase the products to nearby shoppers.
Tactics Used In Product Shopping Ads & Showcase Shopping Ads
For Product Shopping Ads, CPC is charged. It signifies that you are only charged when your ad is clicked on.
But for ‘showcase shopping ads’, you must use maximum CPE (Cost-Per-Engagement) bidding. Your budgeted amount will only get deducted if someone clicks on your ad.
Most Asked Questions: Are Google Shopping Ads Effective?
To begin with, creating a Google Shopping campaign is not too difficult. Simply set up your product stream using Google Merchant Centre, then relax and watch the traffic come in.
Additionally, Google Shopping advertisements are great for introducing potential customers to your product selection. These eye-catching advertisements ensure that your goods are spotted and outperforming standard search advertising.
Because they give customers a lot of information before clicking, they increase the quality of leads that come to your store and expedite the customer experience.
The platform is simple to use and offers excellent information on the effectiveness of your advertising campaigns.
The outcomes of these advantages? Well, greater visibility will result in more customers visiting your shop. Additionally, more traffic will be converted to sales with higher-quality leads. That makes a pretty good argument for including Google Shopping advertisements in your strategy.
We’ve now quickly reviewed the operation of Google Shopping Ads. Please examine the significant justifications for employing them to market your goods directly.
Benefits of Google Shopping Ads
1. Improves Visibility
Google Shopping advertising improves your items’ visibility in a few different ways:
They start by ranking your items first in Google search results. Since your product appears first on the search results page above organic results, it is simpler to attract clients.
Second, they provide basic product details and product photographs. Images are more attention-grabbing than phrases or keywords.
2. Increase ROI
Your marketing money would be well-spent if you used Google Shopping advertisements.
Why? Because they perform better across a wide variety of crucial metrics, including conversion rate, cost per click, and click-through rate.
It’s time to review the information.
Shopping advertisements get much higher CTRs for searches about shopping. According to recent research on retail advertising by the advertising performance agency Merkle, Google Shopping’s click share of Google search ad clicks reached an all-time high of 63 percent. This indicates that consumers were nearly twice as likely to click on Google Shopping Advertisements as on text ads at the search results page.